Irving, TX
Managing a Major Swag Portfolio, with Brad Bartlett
Ever wonder what it’s like to manage a huge swag portfolio for a global super star client?
Now’s your chance to hear it directly from someone who has done it and is doing it now! Listen to Brad Bartlett, President and Owner of OptiGraphics, as he lets you into his world of guiding a client through creating a world of swag for their shows all of over the world – branding, products, manufacturing, marketing – and the process surrounding managing all of it. Brad’s client list is a who’s who of major talent plus studios, Broadway shows, etc.
If you are wanting to learn how to prospect, weave your way through the twisted hierarchy of decision makers, and present programs to extremely high-profile clients who have the ability to give you millions and millions of dollars of business, this is the place you want to be. Learn from someone that does this on a daily basis.
Optigraphics is an award winning, 55-year-old company based in Dallas, TX.
Speakers
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Brad BartlettPresidentOptiGraphicsBrad currently holds the title of President and Owner of Optigraphics in Dallas, Texas. Optigraphics is celebrating fifty-five years in the specialty print business and Brad has been with the company for 34 years. Considered by many to be the founders of lenticular, Brad is considered the leading expert in this field and has spoken at countless PPAI, ASI, DMA, and USPS forums over the last fifteen years. Ten years ago, Optigraphics expanded their specialty print business premiering their Reveal Series featuring Water Reveal, Hot and Cold Reveal, Light Reveal, Dark Reveal, Scent Reveal, Scratch Reveal, Red Reveal and Flash Reveal line of products. A Water Reveal Direct Mail piece was the winner in The Most Irresistible Mail Award from the USPS, along with a Bennie’s for Print Excellence. Also, this year, Optigraphics won a record five Pyramid Awards from PPAI and was featured on PPAI Live at the PPAI Expo. Brad is excited to be the winner for this year’s Next Generation Campaign for Imagination on Display from the USPS as well as a record eighteen PIA best of category awards and Best of Show for specialty print. Optigraphics client list is impressive including Taylor Swift, U 2, Madonna, The Rolling Stones, Pepsi, Coke and over one hundred of the Fortune 500 Companies on the current 2025 list. His unusual background of two bachelor’s and a master’s degree in music along with a Harvard MBA makes his education background interesting to say the least. Brad continues to play music on a weekly basis with such names as Satisfaction, the World’s Greatest Rolling Stones Tribute Band, JPGR The Beatles Tribute Band, and Pat Green just to name a few. A college tennis player at WSU, Brad continues to compete in his age category in USTA Team Tennis. Just last week he won the state championship in USTA Mixed doubles and will compete for another national title in March in Orlando. In 2024, Brad and Optigraphics were nominated for a Grammy Award for Best Recording Packing. Brad considers his greatest achievement his two daughters, Kelli Joelle Bartlett, who attended NYU as a Cap 21 Music Theater Graduate appearing in Wicked and Jersey Boys on Broadway, and Lauren Irwin, WSU Graduate, Partner and Owner of Oak and Pie, Deno’s Sports Bars, and Stearman restaurants in Wichita, Kansas. Brad is excited to be here today to share with you his experiences of positioning Optigraphics for success and dealing with high profile clients in your business.
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Success Stories
What our attendees have to say
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Charli Belz
Impress DesignsEach time I attend GRAPHICS PRO EXPO I come away with new knowledge and resources. One of my favorite things is the training offered; I love being able to offer my team new ways to expand their knowledge from other sources in the industry!
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Bill Kuiper
Clan Customs, LLCThe amount of new information I gain both in training sessions and talking to the exhibitors on the floor is fantastic!
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Melanie Hutchinson
The Embroidery HutchHaving the ability to interact and speak with suppliers and educational professionals and to see new products is priceless!
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Erich Elfeldt
LanternMax EngravingAttending GRAPHICS PRO EXPO is essential for anyone in the business. I go every year and always learn something new. Meeting suppliers face-to-face has really helped leverage my product line, and the personal contacts I make are invaluable. GPX is a can’t miss event and already on my calendar for the next one.
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Kerstyn Kunkle
Kunkle KreationsI really enjoyed the show and learned tons of new tricks to better my business. I’m grateful for this experience and the opportunity to meet with vendors that related to my line of business. There is really everything for anyone who works with designing/producing custom graphics.
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Judy Kriehn
Dallas MakerspaceThis has always been an event that I’ve looked forward to each year, and I wanted to thank you for a very nice event yesterday. I got a lot out of the UV printing seminar in the morning and had good discussions with a few vendors as well.
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Mike Leary
Sundance SignThis show is an investment in my business. After seeing the diverse cross section of information available, it inspired me to look at other products and services that we could provide to our customers, and ways to do what we do better.
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Chris Merz
Harbor WrapsI have attended the GRAPHICS PRO EXPO two years in a row now and have had an amazing experience both times. It’s a fantastic place to connect with vendors and other industry professionals.