Long Beach, CA
Let Technology do the Work: Using Software to Grow Your Business
Do you want to understand how to increase sales, reduce labor costs, and make it easier to attract and maintain long-term customers? Join Craig Mertens from Inktavo and GraphicsFlow to learn how apparel decorators reliably grow their business by focusing on four key areas of technology:
- How apparel decorators can get to the top of the local Google results and drive sales.
- How apparel decorators manage artwork: the single biggest hurdle to collaborating with buyers? See how shops develop cutting-edge, easily customizable artwork that’s ready to print right from the start.
- How apparel decorators manage online stores: there’s no faster route to increasing sales than unlocking the reach and scale that e-commerce offers. In 2023, you need the technical chops to build online stores that look and feel like a high-budget project.
- Print shop management: get your workflow, communication, approvals, and payments in order – not just for your sanity, but for your bottom line.
Craig Mertens is the director of product education for Inktavo, the parent company of GraphicsFlow, Inksoft, and Printavo. Craig has been working in the apparel decoration industry for the last 35 years. Craig has spent his career developing products and services that assist in managing graphics, optimizing sales, and growing profitable businesses. Craig has a wide range of expertise in graphics, sales, and production in the decorated apparel industry.
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Success Stories
What our attendees have to say
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Bill Kuiper
Clan Customs, LLCThe amount of new information I gain both in training sessions and talking to the exhibitors on the floor is fantastic!
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Melanie Hutchinson
The Embroidery HutchHaving the ability to interact and speak with suppliers and educational professionals and to see new products is priceless!
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Charli Belz
Impress DesignsEach time I attend GRAPHICS PRO EXPO I come away with new knowledge and resources. One of my favorite things is the training offered; I love being able to offer my team new ways to expand their knowledge from other sources in the industry!
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Mike Leary
Sundance SignThis show is an investment in my business. After seeing the diverse cross section of information available, it inspired me to look at other products and services that we could provide to our customers, and ways to do what we do better.
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Chris Merz
Harbor WrapsI have attended the GRAPHICS PRO EXPO two years in a row now and have had an amazing experience both times. It’s a fantastic place to connect with vendors and other industry professionals.
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Erich Elfeldt
LanternMax EngravingAttending GRAPHICS PRO EXPO is essential for anyone in the business. I go every year and always learn something new. Meeting suppliers face-to-face has really helped leverage my product line, and the personal contacts I make are invaluable. GPX is a can’t miss event and already on my calendar for the next one.
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Kerstyn Kunkle
Kunkle KreationsI really enjoyed the show and learned tons of new tricks to better my business. I’m grateful for this experience and the opportunity to meet with vendors that related to my line of business. There is really everything for anyone who works with designing/producing custom graphics.
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Judy Kriehn
Dallas MakerspaceThis has always been an event that I’ve looked forward to each year, and I wanted to thank you for a very nice event yesterday. I got a lot out of the UV printing seminar in the morning and had good discussions with a few vendors as well.