Indianapolis, IN
Know Your Customer: How Client Preferences Shape Your Heat Printing Strategy
Success in apparel decoration isn’t just about mastering heat printing techniques—it’s about understanding your customers and delivering products that align with their needs and expectations. Whether catering to corporate clients, sports teams, event organizers, or fashion-forward consumers, choosing the right decoration method and garment is crucial to meeting their demands. This session will explore how to analyze customer segments, identify emerging trends, and tailor your heat printing strategy to create high-impact, in-demand apparel that keeps customers coming back.
Speakers
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Jennifer JohnsonStrategic Account ExecutiveGroupeSTAHLJennifer Johnson, Strategic Account Executive for GroupeSTAHL, brings a passion for exceeding the needs of our customers and ensuring the success of their businesses. She is a true heat transfer evangelist with a dedication to helping solve all our customer’s unique challenges. With a laser focus on maintaining and growing our large strategic partnerships, Jennifer oversees all aspects of our contract decorating division. She also plays a significant role in growing our commercial clients and increased sales quotas. She has been integral in building trusted relationships within the recently formed division. Prior to her tenure at GroupeSTAHL, Jennifer spent 15 years as a sales executive and heat transfer educator in the heat printing industry. She was influential in bringing heat print technology to the forefront of the apparel decoration landscape. She holds a Bachelor of Arts degree from California State University Northridge with a double major in Sociology and Nutrition. She is a Texas resident and enjoys spending time with her daughter and horse.
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Success Stories
What our attendees have to say
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Mike Leary
Sundance SignThis show is an investment in my business. After seeing the diverse cross section of information available, it inspired me to look at other products and services that we could provide to our customers, and ways to do what we do better.
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Charli Belz
Impress DesignsEach time I attend GRAPHICS PRO EXPO I come away with new knowledge and resources. One of my favorite things is the training offered; I love being able to offer my team new ways to expand their knowledge from other sources in the industry!
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Chris Merz
Harbor WrapsI have attended the GRAPHICS PRO EXPO two years in a row now and have had an amazing experience both times. It’s a fantastic place to connect with vendors and other industry professionals.
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Melanie Hutchinson
The Embroidery HutchHaving the ability to interact and speak with suppliers and educational professionals and to see new products is priceless!
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Bill Kuiper
Clan Customs, LLCThe amount of new information I gain both in training sessions and talking to the exhibitors on the floor is fantastic!
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Kerstyn Kunkle
Kunkle KreationsI really enjoyed the show and learned tons of new tricks to better my business. I’m grateful for this experience and the opportunity to meet with vendors that related to my line of business. There is really everything for anyone who works with designing/producing custom graphics.
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Judy Kriehn
Dallas MakerspaceThis has always been an event that I’ve looked forward to each year, and I wanted to thank you for a very nice event yesterday. I got a lot out of the UV printing seminar in the morning and had good discussions with a few vendors as well.
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Erich Elfeldt
LanternMax EngravingAttending GRAPHICS PRO EXPO is essential for anyone in the business. I go every year and always learn something new. Meeting suppliers face-to-face has really helped leverage my product line, and the personal contacts I make are invaluable. GPX is a can’t miss event and already on my calendar for the next one.