Long Beach, CA
A Personalization Business Master-Class: 90 Tips in 90 Minutes, with Lori Champagne
Engraving pro Lori Champagne offers a lightning round in better business tactics.
In addition to winning many awards for her creativity, Lori Champagne has run two successful personalization businesses in the past 30 years. The first was a storefront in California, and the second was a home-based business in Michigan. In this session, Lori will share with you 90 tips in 90 minutes, covering everything from shop design to employee and customer relationships to shortcuts to make your life easier and other secrets she has learned. Whether you have an engraving studio, a sign shop, or any other kind of personalization business, you will leave with great ideas about how to make your enterprise run smoother.
Speakers
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Lori ChampagneOwnerChampagne EngravingCreativity feeds the soul. Lori Champagne lives by this adage. She has had many careers — from picture framer to Muppet builder, hotel night auditor to newspaper editor. In 1994 she was looking for a business that was creative, yet with vast business possibilities. She found the awards industry. Over the next 15 years, her California-based shop, Champagne Recognition, won countless awards in the Awards and Personalization Association Retailer Creativity Competition. In 2012, Champagne was featured in a front-pageWall Street Journal article for excellence in creativity. That same year she fell in love, sold her retail shop, and moved to Michigan. Champagne still does some retail work, but today she predominantly operates in a business-to-business setting, mentoring and assisting other engraving shops to fill difficult orders. She also performs detailed jewelry engraving. Working in many mediums, her dedicated home-based studio is complete with a panoply of machinery and tooling. Champagne is a long-time member of Toastmasters and volunteers for various organizations.
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Success Stories
What our attendees have to say
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Erich Elfeldt
LanternMax EngravingAttending GRAPHICS PRO EXPO is essential for anyone in the business. I go every year and always learn something new. Meeting suppliers face-to-face has really helped leverage my product line, and the personal contacts I make are invaluable. GPX is a can’t miss event and already on my calendar for the next one.
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Judy Kriehn
Dallas MakerspaceThis has always been an event that I’ve looked forward to each year, and I wanted to thank you for a very nice event yesterday. I got a lot out of the UV printing seminar in the morning and had good discussions with a few vendors as well.
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Chris Merz
Harbor WrapsI have attended the GRAPHICS PRO EXPO two years in a row now and have had an amazing experience both times. It’s a fantastic place to connect with vendors and other industry professionals.
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Melanie Hutchinson
The Embroidery HutchHaving the ability to interact and speak with suppliers and educational professionals and to see new products is priceless!
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Charli Belz
Impress DesignsEach time I attend GRAPHICS PRO EXPO I come away with new knowledge and resources. One of my favorite things is the training offered; I love being able to offer my team new ways to expand their knowledge from other sources in the industry!
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Bill Kuiper
Clan Customs, LLCThe amount of new information I gain both in training sessions and talking to the exhibitors on the floor is fantastic!
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Kerstyn Kunkle
Kunkle KreationsI really enjoyed the show and learned tons of new tricks to better my business. I’m grateful for this experience and the opportunity to meet with vendors that related to my line of business. There is really everything for anyone who works with designing/producing custom graphics.
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Mike Leary
Sundance SignThis show is an investment in my business. After seeing the diverse cross section of information available, it inspired me to look at other products and services that we could provide to our customers, and ways to do what we do better.